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Collaboration with Vintage clothing brand 'HMS' to create a high end fashion collection made from second-hand clothes, with the intention of making upcycling an increasing trend.

LOOKS
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AIMS of Collaboration for DESIGNS​

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  • Sustainable fashion – upcycling

  • Provide second-hand materials to redesign

  • Exposure for fashion designs 

  • Networking within the industry

  • Art Direction

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AIMS for BRANDING

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  • Specific creative direction for branding (Editorial Photography)

  • Exposure within the industry

  •  Working with a sustainable brand promoting (slow fashion)

  • Refresh/ improve their visual branding and engagement by improving engagement and reach on Instagram

and Tik Tok

  • Content creation for social media (IG/ TIKTOK). Create new/ unique social media content which their consumers won’t have seen before

  • Organise a giveaway to increase engagement and

following as well as exposure to the collection.

GIVEAWAY Posters of stills from the capsule collection

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© 2023 Séréna Paris. 

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