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Collaboration with Vintage clothing brand 'HMS' to create a high end fashion collection made from second-hand clothes, with the intention of making upcycling an increasing trend.
LOOKS
AIMS of Collaboration for DESIGNS​
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Sustainable fashion – upcycling
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Provide second-hand materials to redesign
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Exposure for fashion designs
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Networking within the industry
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Art Direction
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AIMS for BRANDING
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Specific creative direction for branding (Editorial Photography)
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Exposure within the industry
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Working with a sustainable brand promoting (slow fashion)
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Refresh/ improve their visual branding and engagement by improving engagement and reach on Instagram
and Tik Tok
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Content creation for social media (IG/ TIKTOK). Create new/ unique social media content which their consumers won’t have seen before
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Organise a giveaway to increase engagement and
following as well as exposure to the collection.
GIVEAWAY Posters of stills from the capsule collection

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